Virtual Roundtable - Why Data Unification is The Cornerstone of Future Revenue Performance

During the first half of 2020, many businesses experienced a range of critical challenges that threatened their existence. But, many thrived under these exceptional circumstances. Those who were challenged now need to seek new ways to attract and retain customers through digital channels. Whilst those seeing a spike in demand must strive to retain their advantage as lockdown eases.

To ensure they're poised to take advantage of the "new normal," B2B businesses must establish data unification as the cornerstone of their marketing strategy to ensure they intimately know their customers, identify untapped opportunities, and deliver incredible customer experiences.

Join Verticurl and Tealium for a virtual roundtable that will deep-dive on some key areas:

• Why data management is often the number one challenge for B2B marketers
• How to adopt a data-first strategy to maximise revenue performance
• How Machine Learning capabilities enable you to predict customer behaviour and target audiences across multiple channels
• Ultimately, how the adoption of a Customer Data Platform (CDP) can maximise ROI across your existing tech stack

Join us for an interactive roundtable with experts from Tealium and Verticurl on October 14 at 10:30am EST/3:30pm BST, where we will discuss how businesses can address individual challenges, provide clear use case examples and illustrate how B2B data and marketing professionals can take advantage of the opportunities that lie ahead.

Speakers:

Michael Wrigley General Manager, EMEA, Verticurl

Steve Overton Director of Solutions Consulting, UK & Northern EMEA, Tealium

Roman Ogarok Vice President of Client Services, North America, Verticurl