Our webinar is open for registration!

Date    : 31 March 2022, Thursday
When  : 2.30–3.30 pm, SGT

In the age of the Empowered Customer, brands need to start listening and engaging with their customers in a deeper and more meaningful way. With the pandemic-accelerated adoption of technology, coupled with intensifying consumer spending behaviour-customers are expecting genuine experiences across channels.

There are 9.1 million retailers selling their products and services online—and you are just one of them. Statistics have shown that the success rate for selling to an existing customer is 60-70%, five times more likely to repurchase, four times more likely to refer, and seven times more likely to try a new offering. Suffice to say, brands need to direct their focus on engaging with their customers in a personalised, relevant, and authentic manner to retain their existing customers and to build lifetime value.

Jointly hosted by industry experts from Braze, Ogilvy and Verticurl, you can expect a lively and robust discussion on:

• How exceptional brands embrace true customer-centricity to create connected customer experiences and build lifetime value (LTV)
• How cross-channel customer engagement increases users likelihood to buy by 3.1X, compared to a single-channel approach
• Understand the role of data in a world driven by privacy changes

Your Speakers:

Tim Till
Moderator

Tim is the Vice President of Presales Consulting–Technology at Ogilvy. An international commerce advisor, he has held positions in leading multi-national Customer Experience, Payments, Order and Supply Chain technology corporations including Oracle and Salesforce. Tim is passionate about helping brands transform and thrive in the digital era through his strategic process—from customer-centric discovery, to design solution and technology roadmaps so companies can surpass their customers’ expectations and achieve desired business targets.

Magith Noohukhan,
Customer Engagement Evangelist (Braze)

As an Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers. Magith has held Evangelist positions across Germany at XING and Indeed.com and has more than 10 years of marketing experience.

Suresh Ramaswamy,
Director, Customer Experience (Verticurl)

Suresh is a Senior Leader with demonstrated experience delivering tangible results in growing and scaling complex, cross-geo businesses by leveraging modern data, platforms, and marketing technology. He is the Senior Agency Partner to the Global Head of CRM at Friesland Campina and to Regional Marketing Directors, at Kimberly-Clark and McDonalds.

Li Zhiliang
Head of CRM (ZALORA Group)

Zhiliang is one of the key individuals that built up the success of CRM in ZALORA since 2012, ensuring that they always pushed the boundaries of the use of analytics, infrastructure and creativity to deliver relevant content and meaningful experiences to the customer. The multitude of environments the customer interacts with creates a huge challenge, and Zhiliang meets this by continually keeping the customer's experience on his mind.

To learn more, you can also download our recently launched eBook ‘The Loyalty Habit’, to understand how brands can shift customers to habits that produce more loyalty.